your marketing co-pilot
for a low-stress launch.
sales systems to attract right-fit leads
who sign up, show up, and stick with you.
FOR CREATIVES, COACHES, AND PERSONAL BRANDS
You’ve got big ambitions for your launch…
and a whole lot riding on it.
Conversion percentages, revenue goals, a wave of new leads welcomed into your world — a great launch can tick all the boxes and build huge momentum for your business.
But it’s not for the faint of heart!
‘cause one thing’s for sure:
when it’s go-time, things move fast.
The good news?
success doesn’t happen by chance.
It grows from your systems.
Systems I can help you build, like…
offer-aligned lead-gen to attract your “heck YES!” crowd.
Human-centered, story-driven messaging to draw people in and keep them engaged.
Sales language anchored in deep customer research & psychology.
fully-developed, done-for-you sales funnels to support the entire buyer’s journey, from opt-in through cart close and beyond.
email funnels
sales pages
web copy
lead magnets
email funnels sales pages web copy lead magnets
Your emails brought tears to my eyes! I LOVE THEM ALL SO MUCH!! It’s like I’m writing it, BUT BETTER! You have my voice perfectly. Thank you, thank you, thank you. I couldn’t have asked for anything more.
- Shannon Allen, Bloom Hill Farm
Hey, I’m Kelli.
Messaging and launch copy specialist here, ready to help you launch as your very best self—you know, the grounded, empathetic human who knows her stuff (not the AI simulation or the desperate ball of anxiety.)
For more than 25 years I’ve been writing words that matter person to person, and helping others do the same.
From PhD / college writing instructor to conversion marketing strategist, I’ve helped hundreds of folks find their voices and (more importantly) move their audience.
Helping you help your people is my favorite thing.
Can’t wait to hear what you’re working on!
strategic marketing support
so you can launch as your very best self
nail it.
DFY launch essentials
We dial in the non-negotiables for a high-converting launch: customer research, core messaging, lead-gen alignment, and DFY copy essentials. Breathe easier, knowing you’ve got it where it counts.
launch essentials from $4900
<link arms>
DFY essentials + launch support
DFY strategy & copy essentials, plus support throughout your launch. Weekly check-in calls keep things on track, and a post-launch debrief examines what worked, so you’ll be ready to strategize the next one!
let’s link arms! from $6900
go team!
advanced launch support
Add me to your team! As fractional CMO of your launch, I shoulder full strategic ownership/implementation of all the moving pieces. I’m with you in real time from start to finish, so you can focus on your zone of genius.
your launch CMO from $9900
What do you get? So much more than just words.
Launches require a boatload of words: sales pages, email sequences, webinar scripts, social posts, ad copy…
but words only convert when they say the right things to the right people.
Words that show you understand their core problems and aspirations. Words that build credibility and establish trust. Words that hum with personality.
Expert conversion copywriting doesn’t magically happen.
there’s art to it, sure, but more importantly a ton of legwork.
I back my writing with customer research, marketing know-how, and years of training and professional skill. But also something deeper: real empathy. Humanity.
When you work with me, you get so much more than a word count:
Cohesive Brand Messaging that conveys instantly what you do, who it’s for, and why it’s different from the competition
Unmistakable Voice that connects, human to human
Consumer research to speak directly to your clients’ needs
Scholarly research when applicable to back your specific methods and their value
web copy SEO/AEO to raise your ranking in search results
Professional editing so the writing is clear, concise, and error-free
Formatting everything so it is easy to read and simple to load onto your website
Organization and flow so that it keeps readers’ attention
Subject lines that attract clicks (cause emails only work if they’re opened)
Content delivered to you on time, so you can keep moving forward.
Working with Kelli has been a game-changer. Gone are the days of staring at my computer, wondering, 'Does this sound good?’ or ‘Does this make sense?' I have complete confidence that any assignment I pass her way will turn out incredible.
- Lynsey Taulbee, Lynsey Taulbee LLC
Ready to Learn More? Let’s Chat!
Submit an application, and we’ll schedule an initial call. It’ll be on video, but let’s imagine we’re sitting in those chairs over there (aah, much better). We chat for 20 minutes about your project and goals, and decide if we’re a fit. After we say goodbye, I’ll send you a priced-out proposal, and you decide if you want to move forward. Easy peasy!
Running an email newsletter?
I have thoughts.
Invite me to your inbox, and once a week we’ll talk about crafting meaningful correspondence, even if you don’t (yet) feel like “a writer.”
It’s a pep talk, a strategy sesh, and a free masterclass, rolled into one. Hop on the list!