Expert Copywriting for the Horticulture and Design Industries
You connect people with nature. I connect people with you.
You know that feeling you get…
…when you find a garden you want to get lost in? Or when the evening sun hits the grass in your meadow juuust right… or you come across a tree so majestic, or a flower so perfect, it makes you ache inside?
Of course you know that feeling. It’s what led you into the horticulture and design industry. You know the power of connecting with nature and landscape—how that life-giving feeling can reach people to their core, make their lives better, and even change their behavior. You work hard to share that power. The trouble is, creating magical experiences for clients is a full-time job, and at the end of a tiring day, you still have to run your business.
No matter how passionate you are about regenerative methods, local sourcing, pollinator habitat, or greening urban spaces, you may find yourself facing problems like these:
You have thousands of dollars of product ripening in your field, but still need customers to buy it.
Your clients don’t seem to understand the value of your time and expertise. Chronic price negotiation has you feeling overworked and undervalued, and *this close* to throwing in the towel.
Business is highly seasonal, leaving you overwhelmed in spring and summer, and struggling to keep customer interest in winter; it feels like you’re always starting from scratch.
You want to experiment and make meaningful change in your industry, but need consistent client support to keep up with more traditional businesses.
You know you need to advertise, keep up with your website and social media, and stay in touch with clients, but when you sit down to write…Ack!!
Your work reaches deep, and it ain’t easy.
There is a better way.
What would your work feel like if customers–interested, eager, happy-to-pay customers–could find YOU?
Imagine having Your CSA or bouquet subscription sold out in a few hours, so that you can get on with the part you love, knowing your flowers and produce are paid for. Imagine clients tracking your market dates on their calendars, and lining up with their friends at your pop-up shops and farmstands. Imagine clients who spend their winter moments daydreaming about the gardens you will design for them, and book your services months in advance. Imagine selling to informed customers, who understand the value of your product or service and cheerfully pay for it–and then spread the word.
With expert copywriting in your corner, these things are possible.
That’s where I come in.
I combine decades of writing expertise with my love of horticulture and design to build your business, save you time, and make you more money. How? Through engaging, optimized content marketing. I write web pages, blog posts, newsletters, email sequences and more— to cultivate an audience of interested leads and convert them into clients. With consistent, quality, search-engine-optimized (SEO) content, I can help you share YOUR voice and YOUR message to build your brand, grow your audience, earn respect in your industry, and connect with paying clients who love what you sell and want you to succeed.
Expert Writing Helps You Flourish. Here’s A Start:
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Effective website text does so much more than describe your business. It demonstrates how you solve clients’ problems, emphasizes the value you provide, and shows clients what next steps to take. It also incorporates optimized keywords that help you show up on Google, so you get found!
starting at $300
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Your blog plays the long game, building credibility by answering important questions and empowering readers to act now. With at least two long-form, keyword-optimized posts a month you can significantly increase your internet visibility and drive traffic to your website for years to come (and spend less on paid ads!).
starting at $200
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When inboxes are already flooded, you need a solid strategy to ensure your messages get opened. Your clients crave personalized communication that helps them reach their goals, and your emails will deliver—earning their trust and landing you sales. Bonus: open rates are measurable, and I help you test what works!
$50 per email, minimum of 3
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To grow your client base sometimes you gotta put yourself in front of new eyes, and social media is a great way to do it! I craft ads that showcase your value, and provide a few options to test what works best.
Starting at $50
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Building your email list is one of the best ways to reach interested clients, and Opt-ins give readers something useful in return for their addresses. Whether it’s a monthly newsletter or a standalone document like an e-book, your opt-in delivers value to potential clients, and shows them you have what they need.
starting at $300
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Good product descriptions make a critical difference in your clients’ ultimate decision to spend their precious dollars. This is your opportunity to let buyers know all the reasons they will love their purchase.
starting at $50
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It’s final decision time for your client, and your words are the tipping point between whether they click away, or take the plunge. You will earn sales AND goodwill by focusing on the value you offer, and giving clients clear instructions on how to purchase—without over-promising or sounding scummy or salesy (Yuck!).
starting at $500
What do you get? So much more than just words.
Expert writing doesn’t magically happen. There’s art to it, sure, but more importantly a ton of legwork. I aim to create writing with substance and value for you and your clients, backed with actual research, marketing know-how, and years of training and professional skill. When you hire me, you get so much more than a word count:
Consumer research to speak directly to your clients’ needs
Scholarly research to back your specific methods and their value
Search Engine Optimization to raise your ranking in search results
Professional editing so the writing is clear, concise, and error-free
Formatting everything so it is easy to read and simple to load onto your website
Organization and flow so that it keeps readers’ attention
Titles that attract clicks (we can even test a few and compare results!)
Content delivered to you on time, so you can keep moving forward.
Ready to Learn More? Let’s Chat!
It starts with a free consultation via video call, but let’s imagine we’re sitting in those chairs over there (aah, much better). We chat for 20 minutes about your business—what’s working, what you want to improve, and what keeps you passionate about it. I’ll review your current written materials, offer some suggestions, and see if we think we are a good fit for each other. After we say goodbye, I’ll send you an official priced-out proposal, and you decide if you want to move forward. Easy Peasy, super helpful, and it costs you nothing but your time.
Services and Rates
$150 project minimum for all services
*Ask me about bundles and retainers for subscription-based pricing. *
Email sequences $50 per email
Product descriptions $50-$150
Social media ads $50 per ad
Opt-ins for Subscribers $300 min
SEO Website Copy (800-1000+ words) $300
SEO Blog posts (1000+ words) $200
SEO Longform content (3000+ words) $800
Sales landing pages $500 min
Hey, I’m Kelli.
Fellow plant nerd here, ready to geek out with you about the cool work you’re doing and the awesome projects you have planned. For more than twenty years now I’ve had one foot planted in the garden and the other in writing. In my previous career as a college literature and writing instructor, I helped hundreds of students find their voices and clearly communicate their messages. At the same time, I sought out summer jobs and side hustles in many parts of the horticulture industry, including flower shops, landscaping companies, and nurseries. In grad school I researched 19th-century horticultural literature (so cool, right?), sneaking in supplementary courses in landscape architecture, and research trips to the library of the British Royal Horticultural Society, the Chelsea Flower Show, and the great historical gardens of England (sigh). Now I put my skillsets to work for people like you: folks whose businesses have the potential to change and improve their industries, and influence their clients’ hearts and minds to take better care of this earth. I tell your story, so that you get the client support you need to continue growing, designing, creating, and sharing more beauty with the world. And when I’m not writing, I’m right there in the field, like you, running my own suburban micro-farm of specialty cut flowers.
